MAD5 Lookbook

Rebrand and lookbook for MAD 5, an annual food symposium in Copenhagen, Norway.

Mad is a school branding project at PNCA.

Mad is an annual food symposium that takes place in Copenhagen, Denmark. In this project I re-branded the 5th symposium around the idea of, “Tomorrow’s Kitchen.”

Influenced by this idea, I re-branded the symposium to match a fun, scientific and light mood. Below is the lookbook for this project as well as the re-brand and advertisement ideas.